fractional CMO
Senior marketing leadership.
Without the full-time hire.
Embedded strategic and executional leadership. I lead your full marketing function — brand, performance, team, and planning — on a part-time retainer. Best for brands that need direction, not just extra hands.
Commitment
2–3 days/week
Duration
6–18 months
(renewable)
Format
Embedded
Remote-first
Pricing
Monthly retainer
Start
Within 2–3 weeks
scope of work
how it works
audit & intake. I get into the weeds fast — team structure, current strategy, channel performance, brand positioning, budget, and competitive landscape. No 6-week discovery phase. I'm built to get oriented quickly.
strategic alignment. I present my read of the situation and a 90-day priority plan to your leadership team. We align on what we're solving first, what we're parking, and how we'll measure success.
in-market execution. We're moving. Campaigns are running, team is aligned, channels are optimised, and you're seeing the strategy show up in the actual work — not just in slides.
rhythm & iteration. Weekly team check-ins, monthly executive reporting, quarterly strategy reviews. We keep adjusting based on what's working. And when the engagement ends, I hand off a documented playbook — not a dependency on me.
week 1–2
week 3–4
month 2–3
ongoing+
portfolio
I am building my fractional CMO portfolio. These engagements are how I work with brands looking for senior strategic input — and I am proud of every relationship and what we've achieved.
FAQ's
I operate at the intersection of strategic marketing leadership and hands-on execution, ensuring that your marketing is not just a creative function but a business driver.
When marketing lacks clear direction, even strong teams struggle to create impact. I join you as a member of your leadership team — in your Slack, in your planning sessions, accountable to your numbers — for the hours you actually need.
This is for brands that have real marketing complexity, but aren't ready -or don't need- a full-time CMO.
You get the strategy, the ownership, and the operator — without the full-time salary and the 6-month ramp-up.
better together.
Ready to talk about your setup?
Let's hop on a call. You'll leave with a clear picture of what your marketing needs — whether that's me or not.