FIX your marketing bottlenecks.
Fractional marketing leadership for outdoor & performance brands looking for improved execution, alignment, and growth.
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Strategy lives in decks, not in market. Brand positioning is defined, but never activated. Teams revert to reactive execution by Q2.
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Community love, but flat conversion. Strong brand equity that isn't translating to revenue or DTC performance.
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Performance budget without brand direction. Paid channels eating spend with no brand-building to show for it.
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No CMO, but need one yesterday. Leadership gap from growth, transition, or a team that's maxed out.
Over the years, I’ve seen these patterns repeat itself:
I thrive working with outdoor brands that outgrew their marketing setup
Most marketing doesn’t fail because of bad ideas. It fails because teams aren’t aligned to execute them.
That’s where I come in.
From interim marketing leadership, marketing campaign development to hands-on marketing project management, I step in where direction is missing or execution is falling short—bridging the gap between strategy and real-world results.
Let's cut through the fluff
No pitch. Just an honest read of your marketing. 15 minutes.
more than just logos
No agency overhead. No full-time commitment. I step into outdoor and performance brands to aligning teams, sharpening positioning, and building marketing that actually moves the needle. Proud of whom I partnered with so far and the results we've accomplished:
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services
Turn your brand potential into sustainable business growth.
about
Hey, I’m Sebastian. I step into marketing teams when things need to move—faster, clearer, and with purpose.
Not as an outside consultant handing over slides, but as an embedded partner who takes ownership. I work alongside your team to bring structure to the chaos, align moving parts, and turn strategy into campaigns that actually ship. Whether stepping in as fractional leader, strategic advisor, or transformation partner, my goal remains the same:
Based in North Vancouver, I work with outdoor and performance brands across North America and Europe. I’m not just close to the industry—I live it. I understand the mindset, expectations, and standards your audience brings with them. That perspective carries directly into the work.
Over the past 15+ years, I’ve led and supported marketing efforts across brands, teams, and growth stages—stepping in wherever clarity, momentum, or leadership was needed. My approach blends strategic thinking with hands-on execution, backed by systems that make marketing more aligned, measurable, and easier to run.
I’m known for being easy to work with, quick to understand what’s actually going on beneath the surface, and committed to getting things done—properly.
Not from the outside.
From within.
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cost/ rates
I base my rates on the agreed upon scopes, related time commitments and the overall value of deliverables for each project. Nothing in the world is for free, and me supporting you to improving your business’ profitability makes no exception.
I prefer not to charge by the hour, but rather agree on fixed rate, retainer and/or commission based models. I strive to pay for my own work, meaning I keep the returns on your investment in me positive. I am open to discuss alternative compensation models depending on your current situation. Should I not be able to deliver the promised results, I will not collect the entire fees. I am looking forward to talking about ways to make your business more successful.
