services
Unlike traditional agencies, I operate at the intersection of strategic marketing leadership and hands-on execution, ensuring that your marketing is not just a creative function but a business driver.
small operation. huge impact.
Brand Strategy & Positioning
Fractional Marketing Leadership
Marketing Strategy & Growth Direction
approach
Assess
Time to get to know your business. Through a quick assessment, I will identify and showcase your current business initiatives, identify pinch points and learn about your desired goals. This information is foundational to develop strategies and tactics that allow for sustainable growth and measurable results.
Strategize
I will develop a customized project blueprint based on your specific needs, set objectives and budgets. Transparent processes and tight information loops assure the plans we develop align with your vision and business direction.
Create
Turning plans to action. This stage of the project we will create the solutions to your marketing and operations needs and prepare its implementation. Depending on the desired involvement this will happen remotely or in-house as part of your team.
Implement
The scope of the project and impact on your business operations dictates its implementation and change management strategy and assure sustainable success.
Measure
With each project, I setup the tools and indicators to monitor and measure the overall return-on-investment and efficiency of the implemented changes.
assess.
strategize.
create.
implement.
measure.
supporting your business to
clients
I am proud to have worked with clients in various industries and business sizes, giving me the confidence, background and expertise to support you with your business goals.
about
that's me
Running a business means operating in constant motion — decisions stack up, teams expand, and priorities compete for attention. Over time, misalignment can creep in, causing marketing to lose focus, data to remain underutilized, and operational inefficiencies to quietly limit business growth.
Since accepting my very first freelance project in 2014, I realized my talent to reveal these untapped capacities and translate them into structured action. My approach blends strategic clarity, operational insight, and modern marketing leadership — increasingly supported by intelligent systems and AI-driven decision frameworks.
With a Master’s degree in Business and over 15 years of cross-industry experience, I bring both analytical depth and practical execution to every engagement.
Whether stepping in as fractional leadership, strategic advisor, or transformation partner, my goal remains the same: Create alignment. Build clarity. Deliver measurable impact.
Plug In
Whatever the objective, some projects require an extra set of eyes and hands. The ability to join your team as a plug-in marketing boost is what sets me apart from most of my consulting colleagues. I like to see the solutions I provide implemented correctly and make sure they run most efficiently, even after my tenure.
Resourceful
I am proud of my wide range of skills, which allow me to work with you in different capacities. Having worked with smart minds in various industries helped me come up with different concepts, fresh ideas and new perspectives to serve your business needs.
Committed
Providing customized, high-impact solutions to your business requires time, resources and focus. That is why I am committing to only a few clients at a time.
Competitively Priced
Using a minimal impact strategy to serve your business needs by utilizing and optimizing existing strategies and assets already in place generally keep the overall project cost comparatively low. As a solopreneur I furthermore do not have to deal with a huge overhead myself. Good for me, good for you.
that's mu:
I help founders and leadership teams when growth feels harder than it should to bring clarity, align strategy with execution, and build the systems that drive measurable growth. 'mu:' is a creative way of writing 'mü' - the two first letters of my last name - with an umlaut. It is not as hard to pronounce as one may think: Just say 'meee' out loud, but do it by forming your mouth to an 'O'. Congratulations, first German lesson completed.
some fun facts
I'd like to think I am crafty and creative. I like my coffee black, no sugar. I am German, and Canadian: Yes, I am organized. Yes, I am sarcastic. I do not follow soccer though - nor hockey for that matter. I am contagiously positive. I am not a jack of all trades - but a man with many talents. Punctuality is a virtue. I seek to live where I play.
my favorite quote
"It's not our fault the world is the way it is, it's our fault if it stays that way" - Farin Urlaub
cost /rates
I base my rates on the agreed upon scopes, related time commitments and the overall value of deliverables for each project. Nothing in the world is for free, and me supporting you to improving your business’ profitability makes no exception.
I prefer not to charge by the hour, but rather agree on fixed rate, retainer and/or commission based models. I strive to pay for my own work, meaning I keep the returns on your investment in me positive. I am open to discuss alternative compensation models depending on your current situation. Should I not be able to deliver the promised results, I will not collect the entire fees. I am looking forward to talking about ways to make your business more successful.
contact
Contact me today to find out, how I can support you to grow your sales, optimize your business performance, promote your products and services or innovate your business.
Sebastian Mueller Marketing
120 Lonsdale Ave
North Vancouver, BC V7M 1C6